A SUCCESS STORY IN THE DUTCH FASHION SCENE
When people hear of Jane Lushka for the very first time, they usually assume it is the designer’s name. It is not. It is a family business: Jane and Lushka Iskroff are sisters.
Jane designs, Lushka facilitates: together, they are a strong combination of unbridled creativity and a keen business sense. These siblings gradually expanded their fashion business, starting from Amsterdam, The Netherlands, to selling their designs in more than five countries. The secret of their success is no secret at all: hard work and an in-depth awareness of what women really need in this ever-changing society.
Our designs show a mix of our warm, Mediterranean and feminine personality, and a belief in sustainable and fair products.
Jane Lushka, never hold back
Jane Lushka doesn’t have a complex story or strategy, it is a mindset. Because of our curiosity and ambition, we started Jane Lushka.
We are always looking for new ventures. Our drive and determination are boundless. We do not spend hours on meetings. We are intuitive doers: we feel, we investigate and we go for it. Looking beyond the ordinary and daring to think outside the box that society imposes on us: this matters to us most.
This is how we see a woman who chooses our collection: we want her to feel as confident as possible in our clothing. We want her to choose her outfit based on her state of mind and thereby show her personality. Because she matters to us.
Water footprint
What is the impact of our water consumption?
This parameter estimates the impoverishment of water caused by human activities carried out in a specific area, comparing water consumption to local water availability.
Energy footprint
To what extent are we responsible for the exhaustion of natural resources?
This parameter estimates the total amount of energy consumed to make a product, taking into account its entire life cycle and consumption from manufacturing, process and transportation.
Carbon footprint
How much do we contribute to climate change?
This parameter estimates the influence of greenhouse gas emissions on global average temperature changes and their consequences on the world's climate over a century.
Our retailers
When people hear of Jane Lushka for the very first time, they usually assume it is the designer’s name. It is not. It is a family business: Jane and Lushka Iskroff are sisters.
Features of our fabrics
SUSTAINABLE, WITHOUT COMPROMISING ON STYLE OR QUALITY